Let me propose a radical notion: The weblog’s greatest strength–its uncensored, unmediated, uncontrolled voice–is also its greatest weakness.
Almost everyone who has a weblog strives to have an audience. Otherwise, he/she should just keep a private journal. Rebecca Blood has some good ideas on how to maintain a good reputation when using your weblog as your voice on the Internet. Most of it is common sense but it serves as a good reminder nonetheless.